Universal Pictures: Work With Working Title as well as Focus Features.
General Electric: Universal/Focus Features
Founded: Los Aneles, California, U.S by Carl Laemmle
(June 8, 1912)
-A
subsidiary of NBC Universal
A
distribution company needs to promote their film releases, Universal
do this by including press kits, trailers, TV clips and interview
sound bytes. They have found one way of monitoring how affective
their publicity is by working with an already established company
'With 80,000 media contacts in 70+ countries, image.net is the
world’s leading publicity distribution service' this also 'helps
Universal Pictures distribute film synopses, stills, production
notes, one-sheets, photos and trailers to entertainment media - all
while controlling access to its materials and monitoring downloads.'
Now Universal can track progress using a database so in the future
they can make decisions upon their findings.
http://www.image.net/xads/staticImage/universal_casestudy.pdf/en
Films
Love Actually (2003)
Box Office
Budget: £30,000,000
(estimated)
Opening Weekend: $1,047,160
(Russia)
(11 December 2003)
(126 Screens)
Gross: $244,931,766
(Worldwide)
(May 2004)
Hot Fuzz (2007)
(Distribution in most countries outside of the
USA)
Box Office
Budget: £8,000,000
(estimated)
Opening Weekend: £5,918,149
(UK)
(18 February 2007)
(427 Screens)
Gross: $23,618,786
(USA)
(22 July 2007)
Time Warner: Media Conglomerate
Warner Brothers: Subsidary : They also work with Universal
Founded April 4, 1918
(17thNovember 2011)
WarnerBros. and LOVEFiLM
sign partnership deal:
http://www.thedrum.co.uk/news/2011/11/17/warner-bros-and-lovefilm-sign-partnership-deal
Last
year Warner Bros(WB), responsible for bringing us Harry Potter, Slumdog
Millionaire and Inception, have signed a
partnership deal with LoveFilm (Amazon) if users sign up to an online package they can stream WB films through their player.
Josh
Berger, president and managing director of Warner Bros. UK, Ireland
and Spain, said: "This significant deal with LOVEFiLM and its
parent company Amazon takes a 360 degree approach to delivering
Warner Bros.' This means there will be a regular
flow of Warner bros. films available to paying customers.
Simon
Calver, CEO of LOVEFiLM, added: "This major deal builds on our
partnership with Warner Bros. and gives LOVEFiLM members exclusive
access to world-class movies across multiple platforms. We are
committed to delivering the best entertainment service possible -
giving our members the content they want on the platforms of their
choice." By moving with the new technology in this western world
they have grasped this opportunity to become more readily available on either PC, Apple Ipad, web enabled T.V, Blue Ray, Micosoft XBox 360 and Sony PS3.
Films:
|
|
Harry Potter and the Half Blood Prince (July 15, 2009)
Box Office
Budget:$250,000,000
(estimated)
Opening Weekend:$77,835,727
(USA)
(19 July 2009)
(4325 Screens)
Gross:$934,416,487
(Worldwide)
(10 November 2011)
|
The Dark Knight (July 18, 2008)
Box Office
Budget: $185,000,000
(estimated)
Opening Weekend: $158,411,483
(USA)
(20 July 2008)
(4366 Screens)
Gross: $1,001,921,825
(worldwide)
(1 December 2010)
Nwes Coporation: 20th Centuary Fox/Fox Searchlight
Subsidary of News Corporation
'The studio wanted to acquire a sizeable base of people
to engage with by providing content and updates
about the film.'
Fox have used Facebook as part of online advatisement:
'A longtime advertiser on Facebook, Fox had two major objectives for its campaign leading up to the release of Wall Street - Money Never Sleeps on September 24, 2011. The studio wanted to acquire a critical mass of fans (its target was 500,000) to its Facebook Page Wall Street – Money Never Sleeps, a goal that would give it a sizeable base of people to engage with by providing content and updates about the film. The other related objective was using Facebook to drive word-of-mouth marketing— leveraging social advocacy to get friends telling friends about the movie on Facebook—to fill theater seats. “The ultimate measure of success for our marketing campaigns is our opening weekend box office,” explains Jake Zim, Vice President of Digital Marketing at 20th Century Fox..'
Got more on this case study: http://ads.ak.facebook.com/ads/FacebookAds/Fox_Final_CaseStudy.pdf
Devil Wears Prada (June 30, 2006)
Box Office
Budget: $35,000,000
(estimated)
Opening Weekend: $27,537,244
(USA)
(2 July 2006)
(2847 Screens)
Gross: $124,732,962
(USA)
(3 December 2006)
Ice Age (Apr 19, 2002)
Box Office
Budget:$59,000,000
(estimated)
Opening Weekend:$46,312,454
(USA)
(17 March 2002)
(3316 Screens)
Gross:$188,600,000
(Worldwide)
(25 August 2002)
(except USA)
Disney: Pixar/Beuna Vista/Marvel
In 1986 Steve Jobs acquired Lucas Film (as it was then called) and renamed it Pixar Animation Studios.
Started out small Bought for $10 million by Steve Jobs (1994) Sold for $7.4 Billion to Disney (2006)
Toy Story 3 Total world wide
gross $1,063,171,911
Pixar films
have racked up over $5 billion in sales prior to the release of Toy Story
3. The smallest grossing film in the list, Toy Story, was the number
three highest grossing film in the year it was released.
Finding Nemo (May 30, 2003)
Box Office
Budget: $94,000,000
(estimated)
Opening Weekend: $70,251,710
(USA)
(1 June 2003)
(3374 Screens)
Gross: $867,893,978
(Worldwide)
(25 November 2011)
Ratatouille (June 29, 2007)
Box Office
Budget:$150,000,000
(estimated)
Opening Weekend:$47,027,395
(USA)
(1 July 2007)
(3940 Screens) Gross:$623,722,818
(Worldwide)
(13 December 2007)
Other information: http://www.slideshare.net/faricaqin/disney-pixar-case-study
http://www.slideshare.net/lopez1ap/company-presentation-10173249
National Amusements and Viacom: Paramount - Has large success mainly due to franchises.
Also a distributer for Dreamworks Animation
Paramount’s Super 8 was challenged with a modest budget in a summer full
of huge blockbusters. Their goal: quickly increase awareness and
ramp-up box office results for opening weekend.
Paramount used a single Tweet combined with a Promoted Trend to
exclusively announce early screenings a full day in advance of the
premiere.
After igniting the conversation with early screenings, a second
Promoted Trend ran the day of the film’s premiere to keep the buzz and
excitement high.
The Results
The Twitter exclusive sneak previews generated $1 million in box
office receipts; receipts for the opening weekend surpassed expectations
by 52%.
https://business.twitter.com/en/optimize/case-studies/paramount/
Super 8 (2011)
Box Office: Budget:$50,000,000
(estimated)
Opening Weekend:$35,451,168
(USA)
(12 June 2011)
(3379 Screens)
Gross: $259,713,319
(Worldwide)
(29 September 2011)
(Aslo Dreamworks)
Transformers (2007)
Box Office
Budget:$150,000,000
(estimated)
Opening Weekend: NZD 1,700,183
(New Zealand)
(1 July 2007)
(85 Screens)
Gross: $709,709,780
(Worldwide)
(8 November 2007)
Metro Goldwyn Mayer - specialised in classic film.
Since 2003, Park Circus has become the leading name in the international distribution of classic films. http://www.parkcircus.com/about-us/
Thet have already started to advitise their December 2012 film The Hobbit, suggesting that this film is going to be massive hit.
The Girl With The Dragon Tatoo (co-production with Columbia Pictures) (2011)
Box Office
Budget: $90,000,000
(estimated)
Opening Weekend: $12,750,000
(USA)
(25 December 2011)
(2914 Screens)
Gross: $102,515,793
(USA)
(18 March 2012)
The Pink Panther (co-production with Columbia Pictures) (2006) (Fox Brizil/France)
Box Office
Budget:$80,000,000
(estimated)
Opening Weekend: $20,220,412
(USA)
(12 February 2006)
(3477 Screens)
Gross:$126,121,167
(Worldwide)
(20 March 2006)
