Tuesday 8 May 2012

Narrative Structure

Define Narrative: A story or a description of a series of events.

The sequence of events in narrative cinema revolves around the concept of 'cause and affect' otherwise known as;

Causality: Cause and Affect 
'A narrative is a sequence of events taking place in time and space, in a casual relationship. A sequence of random events does not make a narrative' David Bordwell and Kirstin Thompson, Film Art; An introduction.

-Refers to the way in which mainstream are moved forward by the scene or event having been caused by one earlier. 

Elements of Narrative:

Plot + Story
Explicitly Presented.

AND implied events. Events which are not on screen but are implied.
The resolution: to an extent the audience expects to see problems within the film resolved at the end. However film makers can leave the audience feel unease if they do not provide the answers hoped, by using more of a open narrative structure. Wider issues may be raised.

Types of Structure:

Open Structure - The viewer, listener or reader is left wondering what happened.
Closed Structure - Narrative has a structured ending.
Single Strand Narrative - One set storyline/Plot.
Multi-Strand Narrative - Several storyline within one film ect.
Investigative Narrative - The spectator has to read into the storyline, disiferring an elaborate plot.(Tinker, Tailor, Soldier, Spy)
Linear Structure - The story plays out in a chronological fashion. (Blockbusters would house this simple structure to make it an easier, more enjoyable watch)
Non-Linear Structure - Not in chronological order; action out of sequence.
Restricted  Narrative - A story from one persons perspective. (127 Hours)
Unrestricted Narrative - Story told from the point of view of many different characters.

Narrative Devices: Anything that helps the flow and understanding of the story.

Voiceovers, that 'carries' the story and leads the viewer through it. May take the form of a narrator.





Distribution- Media Conglomerates: Blockbusters


Universal Pictures: Work With Working Title as well as Focus Features.
General Electric: Universal/Focus Features
Founded: Los Aneles, California, U.S by Carl Laemmle
(June 8, 1912) 


-A subsidiary of NBC Universal
A distribution company needs to promote their film releases, Universal do this by including press kits, trailers, TV clips and interview sound bytes. They have found one way of monitoring how affective their publicity is by working with an already established company 'With 80,000 media contacts in 70+ countries, image.net is the world’s leading publicity distribution service' this also 'helps Universal Pictures distribute film synopses, stills, production notes, one-sheets, photos and trailers to entertainment media - all while controlling access to its materials and monitoring downloads.' Now Universal can track progress using a database so in the future they can make decisions upon their findings. 

http://www.image.net/xads/staticImage/universal_casestudy.pdf/en

Films 

Love Actually (2003)

 Co-production with Studio Canal and Working Title Films

Box Office

Budget: £30,000,000 (estimated)

Opening Weekend: $1,047,160 (Russia) (11 December 2003) (126 Screens)

Gross: $244,931,766 (Worldwide) (May 2004)



Hot Fuzz (2007)

(Distribution in most countries outside of the USA) 

Box Office

Budget: £8,000,000 (estimated)

Opening Weekend: £5,918,149 (UK) (18 February 2007) (427 Screens)

Gross: $23,618,786 (USA) (22 July 2007)










Time Warner: Media Conglomerate
Warner Brothers: Subsidary : They also work with Universal

Founded April 4, 1918


(17thNovember 2011)
 WarnerBros. and LOVEFiLM 
sign partnership deal:
 

http://www.thedrum.co.uk/news/2011/11/17/warner-bros-and-lovefilm-sign-partnership-deal 







Last year Warner Bros(WB), responsible for bringing us Harry Potter, Slumdog Millionaire and Inception, have signed a partnership deal with LoveFilm (Amazon) if users sign up to an online package they can stream WB films through their player.
Josh Berger, president and managing director of Warner Bros. UK, Ireland and Spain, said: "This significant deal with LOVEFiLM and its parent company Amazon takes a 360 degree approach to delivering Warner Bros.'  This means there will be a regular flow of Warner bros. films available to paying customers.

Simon Calver, CEO of LOVEFiLM, added: "This major deal builds on our partnership with Warner Bros. and gives LOVEFiLM members exclusive access to world-class movies across multiple platforms. We are committed to delivering the best entertainment service possible - giving our members the content they want on the platforms of their choice." By moving with the new technology in this western world they have grasped this opportunity to become more readily available on either PC, Apple Ipad, web enabled T.V, Blue Ray, Micosoft XBox 360 and Sony PS3.

Films:



Harry Potter and the Half Blood Prince (July 15, 2009)


co-production with Heyday Films
 Box Office

Budget:$250,000,000 (estimated)

Opening Weekend:$77,835,727 (USA) (19 July 2009) (4325 Screens)

Gross:$934,416,487 (Worldwide) (10 November 2011)

The Dark Knight (July 18, 2008) 
co-production with Legendary Pictures, DC Comics and Syncopy Films

Box Office

Budget: $185,000,000 (estimated)

Opening Weekend: $158,411,483 (USA) (20 July 2008) (4366 Screens)

Gross: $1,001,921,825 (worldwide) (1 December 2010)


Nwes Coporation: 20th Centuary Fox/Fox Searchlight
Subsidary of News Corporation
Los Angeles, U.S.
Founded  May 31, 1935 as a merger between Fox Film Corporation and 20th Century Pictures.









'The studio wanted to acquire a sizeable base of people

to engage with by providing content and updates

about the film.'

 Fox have used Facebook as part of online advatisement: 

'A longtime advertiser on Facebook, Fox had two major objectives for its campaign leading up to the release of Wall Street - Money Never Sleeps on September 24, 2011. The studio wanted to acquire a critical mass of fans (its target was 500,000) to its Facebook Page Wall Street – Money Never Sleeps, a goal that would give it a sizeable base of people to engage with by providing content and updates about the film. The other related objective was using Facebook to drive word-of-mouth marketing leveraging social advocacy to get friends telling friends about the movie on Facebook—to fill theater seats. “The ultimate measure of success for our  marketing campaigns is our opening weekend box office,” explains Jake Zim, Vice President of Digital Marketing at 20th Century Fox..

Got more on this case study: http://ads.ak.facebook.com/ads/FacebookAds/Fox_Final_CaseStudy.pdf



 Devil Wears Prada (June 30, 2006) 

Box Office

Budget: $35,000,000 (estimated)

Opening Weekend: $27,537,244 (USA) (2 July 2006) (2847 Screens)

Gross: $124,732,962 (USA) (3 December 2006) 

 

Ice Age (Apr 19, 2002)

Box Office

Budget:$59,000,000 (estimated)

Opening Weekend:$46,312,454 (USA) (17 March 2002) (3316 Screens)

Gross:$188,600,000 (Worldwide) (25 August 2002) (except USA)

 

 

 

 

 

 

 

Disney: Pixar/Beuna Vista/Marvel 

In 1986 Steve Jobs acquired Lucas Film (as it was then called) and renamed it Pixar Animation Studios. 

Started out small Bought for $10 million by Steve Jobs (1994) Sold for $7.4 Billion to Disney (2006)

 

 

Toy Story 3 Total world wide gross $1,063,171,911

 

 

Pixar films have racked up over $5 billion in sales prior to the release of Toy Story 3. The smallest grossing film in the list, Toy Story, was the number three highest grossing film in the year it was released. 

 
 

Finding Nemo (May 30, 2003)

Box Office

Budget: $94,000,000 (estimated)

Opening Weekend: $70,251,710 (USA) (1 June 2003) (3374 Screens)

Gross: $867,893,978 (Worldwide) (25 November 2011)

 

 

 

 

Ratatouille (June 29, 2007)

Box Office

Budget:$150,000,000 (estimated)

Opening Weekend:$47,027,395 (USA) (1 July 2007) (3940 Screens) Gross:$623,722,818 (Worldwide) (13 December 2007)

  

Other information: http://www.slideshare.net/faricaqin/disney-pixar-case-study

http://www.slideshare.net/lopez1ap/company-presentation-10173249






National Amusements and Viacom: Paramount - Has large success mainly due to franchises.

Also a distributer for Dreamworks Animation

 Paramount’s Super 8 was challenged with a modest budget in a summer full of huge blockbusters. Their goal: quickly increase awareness and ramp-up box office results for opening weekend.

 

Paramount used a single Tweet combined with a Promoted Trend to exclusively announce early screenings a full day in advance of the premiere.
After igniting the conversation with early screenings, a second Promoted Trend ran the day of the film’s premiere to keep the buzz and excitement high.

 

The Results

The Twitter exclusive sneak previews generated $1 million in box office receipts; receipts for the opening weekend surpassed expectations by 52%.

 https://business.twitter.com/en/optimize/case-studies/paramount/

Super 8  (2011)

Box Office: Budget:$50,000,000 (estimated)

Opening Weekend:$35,451,168 (USA) (12 June 2011) (3379 Screens)

Gross: $259,713,319 (Worldwide) (29 September 2011)


(Aslo Dreamworks)

Transformers (2007)

Box Office

Budget:$150,000,000 (estimated)

Opening Weekend: NZD 1,700,183 (New Zealand) (1 July 2007) (85 Screens)

Gross: $709,709,780 (Worldwide) (8 November 2007)





Metro Goldwyn Mayer - specialised in classic film.

Since 2003, Park Circus has become the leading name in the international distribution of classic films. http://www.parkcircus.com/about-us/

 

 Thet have already started to advitise their December 2012 film The Hobbit, suggesting that this film is going to be massive hit.

 

 

 

The Girl With The Dragon Tatoo (co-production with Columbia Pictures) (2011) 

Box Office

Budget: $90,000,000 (estimated)

Opening Weekend: $12,750,000 (USA) (25 December 2011) (2914 Screens)

Gross: $102,515,793 (USA) (18 March 2012)

 

The Pink Panther (co-production with Columbia Pictures) (2006) (Fox Brizil/France)

Box Office

Budget:$80,000,000 (estimated)

Opening Weekend: $20,220,412 (USA) (12 February 2006) (3477 Screens)

Gross:$126,121,167 (Worldwide) (20 March 2006)

Monday 30 April 2012

Top 5 Highest Grossing Films Of All Time:

UK Highest Grossing Movies

The top two films outside of the UK are Pirates of the Carriabein and Harry Potter reciving 75-80% of their business in the USA - Suggesting that blockbusters are a world-wide phenonomen.


1.Avatar               Released: December 18, 2009
 £93,442,625        Directed by: James Cameron

Distributer: 20th Century Fox

3D





2.Toy Story 3               Released: July 23, 2010
  £73,405,113               Directed by: Lee Unkrich
                                    
Distributer: Walt Disney UK, Pixar Animation

 Film franchise






 3. Harry Potter and the Deathly Hallows Part 2      Released: July 15, 2011      £73,094,187             

Directed by: David Yates                                                                      
Distributer: Warner Brothters     
                                                                                                        
Adapted from a book 
Film franchise



4.Mamma Mia!               Released: July 11, 2008
   £69,166,087                  Directed by: Phyllida Lloyed 
                                     
 Distributer:  Universil Pictures     

 Adapted from the 1999 browdway show
 Features songs from ABBA





5.   Titanic                         Released: January 23, 1998
     £69,025,646                 Directed by: James Cameron

Distributer: Paramount Pictures, 20th Century Fox 

Based on true events 








These films not only had success in the UK, they are renound for being a worldwide success. International success from each of these films could partly be because two of them are film franchises, more people will be inclined to see a film if they are familiar with the characters and story. 

The first film to top the chart is the first of its kind. Cinemas are fast embracing the new technology that is 3D, partly why this film was one to go and see on the big screen. Avatar was talked about for so long, because it took so long to make.
Distribution companies play a massive role in funding and promoting.

http://en.wikipedia.org/wiki/List_of_highest-grossing_films_in_the_United_Kingdom 
http://www.25thframe.co.uk/chartspagetemplate.php?source=ukboxoffice